Alexander Hartung
Social Media Specialist
🗓️ I’ve been working in social media marketing since 2016. Starting with graphic design for music festivals and DJs, then daily photo posts and influencer marketing for an e‑commerce brand, today well-known brands regularly stand in front of my camera for joint productions.
📊 In 3 years as a Social Media Marketing Manager, I created over 1,000 individual posts for a single brand and welcomed more than 75,000 new followers into the community.
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Project Insights
Service Insights
Copywriting & Scripts
Whether it's the next video script or LinkedIn post: every good post is backed by a system. Over many years I've analyzed countless texts and videos. This led to frameworks that demonstrably increase attention in the context of different platform characteristics.
Color Grading
Colors, light and shadows convey emotions. That's why I use LOG color profiles, which give me a flat image during a shoot that I can edit much more extensively in post-production. The result is more vivid colors and an extended dynamic range for maximum quality.
Animations & SFX
Around 85% of all social media videos are watched without sound. To ensure viewers still understand the message, I use professional captions and cutaway shots. Combined with matching sound effects, videos convince both with and without sound.
Sound Editing
Bad microphones and loud ambient noise or reverb disturb consumers more than poor video quality. To ensure voices are clearly heard and don't get lost between sound effects and music, I use professional plug-ins from the music industry.
Audio Editing Example
Excerpt from the Rohat X Amar Gamescom Recap Video
Content Approaches
1. User-First Approach
You want to increase your traffic and leads, while your potential customers are annoyed by too much advertising. To create a win-win situation for both sides, I focus on content with added value and people. Because it's not the advertising itself that bothers — it's the wrong execution that often relies on traditional advertising methods!
2. Navigating the Content Jungle
35 million videos are uploaded to TikTok alone every day — and the trend is rising! Not losing track of working post content and new trends is a major challenge for many brands. But it can be simpler: the right strategy, with meaningful goals, lets you understand and measure user behavior. This way you follow your personal success story, not a cookie-cutter blueprint.
3. Customer Journey & Social Proof
Effective social media marketing is characterized by consistency and creating brand recognition. Because more than 60% of all buyers research a company on social media before making a purchase. Only with the right strategy are customers convinced at each funnel step and turned into fans of your brand!
4. Leveraging the AI Advantage
ChatGPT, Claude and others are becoming everyday companions for more and more people. Gone are the days of clicking through endless pages to find answers. Since 2022, I've been using Generative AI and Assistive AI in my workflow to make processes like brainstorming ideas, prompting images and videos or summarizing page and meeting content more efficient and automated.
